Brands are famous for being focus on mainly one thing: profit. And that's fine, that's their goal.
But there are brands whose vision goes beyond money. Guess started its own foundation through which it supports social initiatives and creates social campaigns.
The most important for them is the Denim Day, started after the facts that led a young man who assaulted a woman to be found innocent just because she was wearing a pair of jeans.
Since then lots of celebrities adhered to this initiative and some of them appear in this video, trying to make everyone aware of the situation.
The concept was initially developed for the 2016 edition that happened in Italy, but it was such a success that Guess decided to replicate the same format the very next year, this time in Spain.
I worked on both of these projects, and that's something I'm very proud of.
But there are brands whose vision goes beyond money. Guess started its own foundation through which it supports social initiatives and creates social campaigns.
The most important for them is the Denim Day, started after the facts that led a young man who assaulted a woman to be found innocent just because she was wearing a pair of jeans.
Since then lots of celebrities adhered to this initiative and some of them appear in this video, trying to make everyone aware of the situation.
The concept was initially developed for the 2016 edition that happened in Italy, but it was such a success that Guess decided to replicate the same format the very next year, this time in Spain.
I worked on both of these projects, and that's something I'm very proud of.
Directed by Michele Bizzi
Cinematographer: Jacopo Loiodice
Camera and editor: Alessandro Crovi
Producer: Claudia Di Lascia
Production company: Kinedimorae
Here is the 2017 version: